Transforming Carbon Reporting into Business Value - Our Investment in Gravity

The Rising Costs of Energy and Emissions in Manufacturing

Since the Industrial Revolution, manufacturing has been the backbone of progress, giving rise to unprecedented economic growth, urbanization, and innovation. Today, it remains a cornerstone of our global economy and supply chain, producing and distributing essential goods and technologies. It’s more than just an economic driver—it enhances the quality of life worldwide. 

However, the industrial sector - which includes manufacturing and its interconnected value chain - is also a significant contributor to climate change, accounting for over 30% of global greenhouse gas (GHG) emissions.

This environmental challenge intersects with a financial one. Energy costs are expected to rise significantly in the US, and energy costs are already rising in Europe, due to growing demand from artificial intelligence, electrification, and the reshoring of manufacturing. This cost becomes critically important for industrial facilities, where energy can account for more than 50% of operating expenses.

For industrial companies, this is not just an environmental issue but a business imperative.

The Shifting Regulatory Landscape

The regulatory environment around emissions is evolving rapidly, placing new demands on companies worldwide. Although the US SEC disclosure rules will almost certainly be delayed under the incoming administration, key regulations requiring Scope 1-3 disclosures include:

• Corporate Sustainability Reporting Directive (CSRD): This EU law requires companies operating in Europe (including non-EU businesses) to disclose Scope 1–3 emissions. Starting in 2024, it’s expected to impact 50,000 companies, including 10,000 US businesses. 
• California’s Climate Corporate Data Accountability Act (CCDAA - SB 253 & SB 261): California’s new climate reporting laws require any companies doing business in California to disclose Scope 1-3 emissions. They serve as a model for other states like New York, Illinois and Washington, which have introduced their own climate disclosure laws. Applicable to US businesses with total annual revenues >$500M, these laws are estimated to affect 10,000 companies. 
• International Financial Reporting Standard (IFRS) S2: Voluntary climate-related reporting frameworks are being adopted into regulatory requirement frameworks in Turkey, Nigeria and Brazil. Others, including New Zealand, the Philippines, Singapore and Taiwan, are not far behind.

For industrial companies, these regulations underscore the need for robust emissions accounting.

Our Investment in Gravity

At Buoyant, we’ve closely tracked carbon accounting and emissions reductions since our inception. Today, we’re excited to announce our investment in Gravity Climate, an energy and carbon management platform purpose-built for industrial and energy-intensive companies.

Gravity transforms carbon reporting into a business driver by offering the below—all in one place. 

• Comprehensive and automated Scope 1–3 emissions accounting
• Identification and facilitation for behind-the-meter energy efficiency upgrades
• Vendor connections and tools to evaluate ROI and track implementation progress

With a focus on automation and high-quality data, Gravity has developed a platform that customers both trust and rely on. Unlike other solutions, which require manual data collection or rely heavily on spreadsheets to gather emissions data, Gravity automates data collection with AI-powered bill scanning and utilities integrations that automatically upload, process, and quality-check ESG and carbon data from invoices and logs, reducing data collection and reporting time by 80%. 

Their platform takes away the complexity of compliance and helps customers move towards action. It provides real business value by helping customers lower their operating costs— for example, one Gravity project alone saved a customer over $2M annually. 

Unlike competitors that often focus on low-quality offsets or generic emissions targets, Gravity delivers actionable roadmaps that help companies achieve tangible emissions reductions and cost savings. This unique approach positions Gravity as a leader in the carbon and energy management space.

Currently, Gravity serves customers worldwide, spanning industries such as heavy manufacturing, asset management, construction, technology, waste management, and energy. If your organization is grappling with the challenge of meeting carbon reporting requirements, improving energy efficiency, and ensuring your sustainability programs drive business value, we encourage you to connect with Gravity.

Gravity’s World Class Team

Gravity was co-founded by Saleh ElHattab and Ted Kornish—two leaders with deep expertise in the sector. Saleh, as CEO, brings experience from his time leading product at Samsara, demonstrating exceptional leadership and industry insight. Ted, Gravity’s Head of Engineering, has led technical teams at multiple exited startups, building technology with automation and customer focus at their core.

Additionally, Jay Ruckelshaus, Gravity’s climate strategy lead, brings deep climate expertise to the team, enabling the platform to deliver both measurable climate impact and real business benefits.

Welcome to the Buoyant Boat!

At Buoyant, we invest in digital solutions for climate change, focusing on scalable, impactful technologies across sectors. We seek out companies providing business value alongside climate benefits that can withstand any market volatility. We’re excited to support Gravity’s journey as they revolutionize energy and carbon management for industrial companies worldwide.

We are proud to join this Series A alongside an exceptional group of partners, including Ansa Ventures, Eclipse, HNVR, WEX, Communitas, Caffeinated Capital, and others.

For more on the round and how Gravity drives value, see the press release here and Reuter's announcement here.

Welcome aboard the Buoyant boat, Gravity!